In the city: Pharrell Williams Art & Urban Vinyl Exhibition

Pharrell Williams
Super Producer Pharrell Williams is turning his attention to the art world for a special exhibition celebrating vinyl toys.

The Blurred Lines rapper is guest curator of the upcoming show called This Is Not A Toy - set to launch at a gallery in Toronto, Canada next February. 

This Is Not A Toy will display a vast array of Urban Vinyl, a genre of ‘toys, that are not toys’ which lie at the intersection of art and product.

With roots in 1980s graffiti culture, the subversive and cult-like art form is still relatively unknown.

Pharrell has pledged to donate his time to support the exhibition and raise awareness, even donating pieces from his personal collection for the duration of the show.

The toys are highly collectible objects, often selling from hundreds to tens of thousands of dollars.

by Jade-Elizabeth Masters

Credit: Purple Revolver

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