In the city: FUTURISTIC

There were two main scenes in Phoenix hip-hop when Beck graduated from high school: the urban scene and the alternative scene. Futuristic dabbled in both and chose neither, opting instead to create his own path to fame and seeing more success than almost any rapper in Arizona history.

He had a more commercially successful 2014 than any other independent artist in metro Phoenix. Besides Kongos, whose single “Come With Me Now” went platinum last year, Futuristic is the Valley's most talked about musician — and he’s achieved his success digitally and independently, eschewing such traditional lanes as radio play and record deals, instead relying on irrepressible talent, slickly produced music videos, a keenly managed social-media personality, and infectious charisma.

by David Accomazzo

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